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Channel partners – your value added, energy solution

In brief, IU Energy works with channel partners to reach niche markets.

Particularly successful are –

  • Vertical procurement channel partners 
  • Horizontal channel partners  
In general, these businesses drive down costs for their customers.

What is the value add to you?

For one thing, we provide an independent energy brokering service.  This means we are not tied to energy suppliers. For this reason, your customers get truly complete and clear quotes. 

Our energy brokering service can be launched sooner rather than later. Indeed, we have tried and trusted training to get you up to speed, fast. On the whole, this is where many of our channel partners start and remain.

However, not only are we highly effective at this, we provide in addition, renewable energy consultancy, design and installation. This service tends to be for your large customers, pursuing net zero-carbon, or carbon reduction.  

Climate change. The disaster that’s an opportunity

It’s important to realise that the UK’s commitment to the 2050 Paris Climate Agreement target means change. At the same time, city councils everywhere are declaring climate emergency deadlines for 2030. 

On the positive side, this means that many businesses are planning to invest in self-generation technology. Indeed, it’s certainly hard to miss those who’ve got the message. 

To emphasise, IU Energy channel partners can connect larger customers with our technical services division. This could result in significantly more profit for them. This most compelling evidence from Capgemini quantifies it as up to 7.7%.

Above all, we’re recognised nationally for what we do. This will enhance your value with your customers. 

Increased profit for your customers

Notwithstanding tackling climate change, it’s surprisingly good business to go green. It must be remembered that it clearly can improve your customers’ financial performance.

Going green often starts with green tariffs, solar panels, batteries and electric vehicle charging stations.

We can point to many examples of the financial and PR rewards gained by green customers. 

Vertical procurement channel partner examples

In short, you are a specialist company that combines purchasing power with quality control. You provide this service for multiple customers in one or more vertical markets.

In other words, your purchasing skills and knowledge of contracts drive prices down.

Thanks to you, your customers receive vetted goods and services at prices that they can’t achieve themselves. Equally, quality is paramount and your preferred supplier selection procedures are tough.

  • Agriculture
  • Construction
  • Education
  • Garden centres
  • Places of worship
  • Healthcare
  • Leisure and Hospitality
  • Manufacturing and Engineering
  • Retail
  • Sports Clubs and Stadia

Horizontal channel partner examples

You are most likely an organisation or sole trader, usually providing services or products to a diverse range of customers, across multiple sectors. By the same token you are seen as an expert by your customers.

  • Architects
  • Accountants
  • Banks
  • Consultants
  • Facilities Managers
  • Independent Financial Advisers
  • Insurers
  • IT Support Companies
  • Lawyers and Solicitors
  • Mechanical & Electrical Contractors
  • Merchant Services
  • Property Agents
  • Recycling Specialists
  • Surveyors

The benefits of a channel sales partnership with us

Notably, all our channel partners benefit from our value-add. By and large this comes through increased opportunity and profit. To repeat, most importantly, this means reduced costs, reduced carbon footprint and reduced tax liabilities for your customers.

  • Increased customer value-add
  • Increased customer loyalty
  • The right contract for your customers – gas, electricity and green energy
  • Straightforward, honest and independent advice
  • Access to a reliable expert in energy efficient and renewable technologies 
  • Managed account
  • Variable benefits depending on how involved they are with end customer
  • Markedly increased sales in under twelve months

Seventeen years in the making – a successful channel  

two tier partner programme

Two-tier strategy

Not all channel partners can provide similar levels of customer management.  For this reason, we have a two-tier support programme. Both tiers benefit from full support, training and great marketing materials.

‘Partners’ and ‘Introducers’ enjoy different levels of earnings.  How much depends explicitly on the pre and post sales support you provide.

We have no preferred tier. In either case we have successful channel partners. In reality, the support you receive from us is exactly as it states in your partner agreement.


Generally speaking, Partners are often larger companies. Moreover, you may already enjoy success in reselling products and services. Equally, you may be newly venturing into this kind of relationship. In this case it’s because you want to add-value. 

Successful Partners are often businesses with the following –

  • Vertical or horizontal market focus 
  • Engagement of a Director 
  • Understanding of our value add 
  • Dedicated energy website page
  • Marketing effort
  • Joint PR
  • Internal energy sales targets and training
  • Account ownership and management
  • May ‘white label’ our services.
  • Direct relationship with customers


For the most part you are a company, or a sole trader.  You have particularly strong customer relationships. Equally important is your desire to add-value to customers. You may have many relationships across multiple sectors.

As an illustration, a successful Introducer is often a business with the following –

  • Strong and loyal client base
  • Engagement of a Director/Owner 
  • Understanding of our value add 
  • Internal energy sales targets and training
  • Prefers us to engage with the customer 

In summary, given this level of focus, both our Partners and Introducers can achieve significant sales uplift and value-add. Usually this is within twelve months.


It’s very easy. Just call us on 01752 26 26 26 or email us and we’ll send you simple form to fill out. Once we’ve received it back we’ll assess what kind of partnership will suit you best and how much training you may need (we want you to be successful!). After that, we’ll be be right back in touch to discuss the next steps – usually within a day or so.

As soon as we’ve agreed how you’re going to market and where, plus what training and materials you may need, we’ll quickly send you a tailored partner contract , setting out how we’ll work together – this will cover what we’ll do to support you and what you think you can do.

When you fill out our form, we’ll ask you how many people you want trained and who they are. 

The idea is to equip your customer facing people with all they need to engage and close a prospect or customer, with an empathetic and business-like approach. This includes common objection handling.

This is likely to be done remotely and therefore will impact their time minimally, but it will ensure that they hit the ground running.

We have many in electronic format and they’re provided free to you as a partner. If you’re a ‘White Label’ partner, we’ll re-brand our materials for you and for other types of partner we will co-brand.

Your customers will have an energy contract with the supplier, so any payments will be made to them, not either of us.

IU Energy will pay you your agreed commission at the end of each month for the duration of each contract you sign, based on billings received by the energy supplier.

The utilities TPI (Third Party Intermediaries) sector is currently unregulated, so we’re not governed by them. However, as the contracts your customer has are direct with their energy supplier, there is little risk to them or you.

You can also take comfort from the fact we’re one of the UK’s oldest energy solutions providers, with a seventeen year, award-winning track record. In 2018, we were awarded ‘Best UK Energy Consultancy of the Year’ in the industry ‘Oscars’, the British Gas sponsored TELCA Awards.

IU Energy also has a very successful energy efficiency and renewable technology business, which you can also consider for your customers.

None – that’s what we’ll be doing for you behind the scenes, even if you’re a ‘White Label’ Partner. Your IU Energy Account Manager and their team will provide you with a seamless support service – your job is to manage your customer relationship.

Don’t worry, we’ll be monitoring this and we won’t let your customers roll on to expensive out of contract rates. We’ll be in touch with you way before any contract end dates to make sure we get them the best independent deal that’s right for their business.

This won’t happen and it’s our policy to avoid channel conflicts as they benefit no-one. There may be other IU Energy partners in your area, but they will not be selling into the same markets or customers that you are.

vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. An example could be software that manages services in hotels—amenities solutions. It is distinguished from a horizontal market, in which vendors offer a non-specific, broad range of goods and services to a large group of customers with a wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizontal market, everyone. Wikipedia full explanation here.

How much energy is your business currently wasting?

IU Energy is a multi-award-winning business, providing comprehensive energy management services to its B2B clients, including energy reduction solutions, renewables and independent energy procurement.


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