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Partner with us

A stress-free, profitable, energy switching service for your customers

IU Energy works with quality partners,  reaching and supporting customers across the UK.

We provide a value-add service through many types of organisations and have enjoyed particular success with businesses who are actively involved in driving down business costs for their customers. In many cases our partners are also reducing their customers’ carbon footprint and subsequent carbon levy, so the opportunity is significant.

It’s good business for your customers to go green and if fully embraced, demonstrably improves their profit by up to 7.7% . This can start with the simple process of switching to a green energy tariff and is an easy option for any business, of any size. We can point to many examples of the financial and PR rewards reaped by forward thinking companies who’ve embraced green tariffs and sustainability as part of the way they do business.

The benefits of a partnership with IU Energy

In common, all our partners benefit from the value-add that the UK’s top energy consultancy brings to them in increased profitability. For their customers, this translates into reduced costs and tax liabilities.

  1. Increased customer loyalty
  2. The right contract for your customers – gas, electricity and green energy
  3. Straightforward, honest and independent advice
  4. Stress-free switching of electricity and gas
  5. Managed account
  6. Variable commissions depending on how involved they are in developing and supporting the end customer
  7. Up to six-figure sales in less than twelve months

Over seventeen years we have adopted and developed a successful two-tier approach to our partners.

two tier partner programme

Two-tier strategy

We recognise that not all partners want to provide the same levels of customer account management, so we have a two-tier support programme to meet your needs. Both tiers enjoy full support, training and access to comprehensive marketing materials.

Our ‘Partner’ and ‘Introducer’ programmes enjoy different levels of earnings depending on how much they support the customer during pre and post sales.


Partners are often larger companies who may already enjoy success in reselling other organisations’ products and services. You may also be newly venturing into this kind of relationship because you want to add-value to your customers and to your business. 

Successful Partners are often businesses with the following –

  1. Vertical market focus, or a specialist horizontal market player
  2. Engagement of a Director 
  3. Understanding of our value add to your business and customers
  4. Dedicated energy website page
  5. Marketing effort
  6. Joint PR
  7. Internal energy sales targets and training
  8. Excellent Account ‘ownership’ and management
  9. May ‘white label’ our services and probably will retain direct relationship with customers

Given this level of focus, our Partners can achieve six figure sales numbers in less than twelve months.


You are a company, or a motivated sole trader, with strong customer relationships. You want to add-value to your customers and to your own offer. 

A successful Introducer is often a business with the following –

  1. Strong and loyal client base
  2. Engagement of a Director/Owner 
  3. Understanding of our value add to your business and customers
  4. Internal energy sales targets and training
  5. Likes IU Energy to engage with the client directly after initial introduction

Given this focus, our Introducers can achieve five to six figure sales numbers.

If you think your organisation would benefit from a value-added partnership with IU Energy, please get in touch. Want to see what one of our top partners looks like? Click here.


It’s very easy. Just call us on 01752 26 26 26 or email us and we’ll send you simple form to fill out. Once we’ve received it back we’ll assess what kind of partner you want to be and how much training you need (we want you to be successful!). After that, we’ll be be right back in touch to discuss next steps – usually within a day or so.

As soon as we’ve agreed how you’re going to market and where, plus what training and materials you need, we’ll quickly send you a tailored partner contract , setting out how we’ll work together – this will cover what we’ll do to support you and what you think you can do.

When you fill out our form, we’ll ask you how many people you want trained and who they are. 

The idea is to equip your customer facing people with all they need to engage and close a prospect or customer, with an empathetic and business-like approach. This includes common objection handling.

This is likely to be done remotely and therefore will impact their time minimally, but it will ensure that they hit the ground running.

We have many in electronic format and they’re provided free to you as a partner. If you’re a ‘White Label’ partner, we’ll re-brand our materials for you and for other types of partner we will co-brand.

Your customers will have an energy contract with the supplier, so any payments will be made to them, not either of us.

IU Energy will pay you your agreed commission at the end of each month for the duration of each contract you sign, based on billings received by the energy supplier.

The utilities TPI (Third Party Intermediaries) sector is currently unregulated, so we’re not governed by them. However, as the contracts your customer has are direct with their energy supplier, there is little risk to them or you.

You can also take comfort from the fact we’re one of the UK’s oldest energy brokers, with a seventeen year, award-winning track record. In 2018, we were awarded ‘Best UK Energy Consultancy of the Year’ in the industry ‘Oscars’, the British Gas sponsored TELCA Awards.

IU Energy also has a very successful energy efficiency and renewable technology business, which you may want to consider for your customers at a later date.

None – that’s what we’ll be doing for you, even if you’re a ‘White Label’ Partner. Your IU Energy Account Manager and their team will provide you with a seamless support service – your job is to manage your customer relationship.

Don’t worry, we’ll be monitoring this and we won’t let your customers roll on to expensive out of contract rates. We’ll be in touch with you way before contract end date to make sure we get them the best independent deal that’s right for their business.

This won’t happen and it’s our policy to avoid channel conflicts as they benefit no-one. There may be other IU Energy partners in your area, but they will not be selling into the same markets that you are, if you’re a vertical market specialist.

If you’re a horizontal market specialist, we will avoid appointing any business in your geographic area, or any business that looks remotely like you’ll overlap with them.

How much energy is your business currently wasting?

IU Energy is a multi-award-winning business, providing comprehensive energy management services to its B2B clients, including energy reduction solutions, renewables and independent energy procurement.


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