The Body Shop Is Exploring ‘Back-Up Plans’ To Help Reach Energy Targets
That is according to the retailer’s international director of corporate responsibility and campaigns, Christopher Davis, who admitted that “not everything has gone to plan” as the brand strives to deliver on its Enrich Not Exploit sustainability goal of becoming the “world’s most ethical and sustainable business”.
The Body Shop’s latest sustainability report, released last week, revealed that strong progress to protect and regenerate threatened habitats hadn’t been matched across energy applications.
The firm protected 41 million sq.m of animal habitats last year through its Bio-Bridges programme, a two-fold increase from 2016. However, its progress towards a goal of sourcing 100% renewable energy for its stores by 2020 is currently sitting at 23%.
Davis said that this was due to a difficulty sourcing green power in some of the company’s global markets, adding that The Body Shop is now building a carbon offsetting scheme with rain-forest conservation non-profit World Land Trust as a “back-up plan”. However, Davis stressed the importance of setting ambitions that would challenge the business.
“One’s challenge is always relative to one’s ambition and our ambitions are always high,” Davis said. “We have a stubbornness against compromise and while some people may see [these targets] as not working, we see them as a challenge to be met.”